Competitive Intelligence – CI For Beginners, Part 1: What the Heck is Insight Work
It is much easier to answer what intelligence work DOES — it provides a 360-degree view of the past, present, and potential futures for a particular set of problems. The typical definition says something like “Competitive Intelligence is the art of turning ethically-collected data into actionable insights and strategies”. However, I think this definition is a bit too theoretical — it lacks practicality and application…..
“Intelligence is a set of internal activities to help understand and influence corporate strategy, deals, competitors, markets, and customers.”