Competitive Intelligence 2.0: Turning the Web’s Big Data into Big Insights

Takeaways include:

Understanding the Hierarchical Model for Competitive Intelligence which displays CI in four layers: content, information, knowledge, and wisdom.
Learning the 6-step process of turning content into information.
Understanding how to turn competitive information into competitive knowledge using business intelligence tools, artificial intelligence or combining collected data with other data sets.



Tags: Competitive Intelligence,